Circle of Play


The Circle of Play is our innovative concept that goes beyond the traditional lifecycle of playthings. At our Amsterdam-based physical store, we offer you the opportunity to be a part of this sustainable initiative.

As your child outgrows their beloved plaything, you can return it to us and receive up to 70% of your initial paid price. Not only do you recoup a fair amount, but you also contribute to the circular economy by allowing the plaything to embark on a new adventure with another child.

It's a win-win situation, where you not only save money but also extend the lifespan of the product, reducing waste and embracing a more environmentally conscious approach to play.

How does it work?

Depending on your situation you might find it useful to read the following pages for more details:

  • Return Policy - for recently bought new products
  • Recycle Policy - for used / previously owned products (we call those Circled Playthings)

Join the Circle of Play and make a positive impact on both your wallet and the planet!