About Us


As a family-owned business, we are driven by our deep passion for education and the profound impact it has on shaping the lives of our children. We believe that learning should be a joyful and enriching experience, especially during the crucial preschool years.

That's why we have dedicated ourselves to curating a remarkable collection of Montessori-aligned playthings at our Amsterdam-based store. Our carefully selected range of products goes beyond mere toys, as we aim to foster holistic development and encourage independent exploration.

What do we do?

We are dedicated to providing a unique and conscious approach to play. Located in the heart of Amsterdam, our physical store offers a thoughtfully curated collection of playthings for children.

However, our commitment to sustainability goes beyond just offering high quality products. We want to give playthings a real chance at a sustainable life.

When our customers return their used playthings to our store, we carefully assess their condition and resell them. A fair share is being paid back to the customer and we ensure that the items continue to bring joy and learning to new little ones.

By encouraging the reuse and circulation of toys, we aim to reduce waste and promote a more environmentally friendly way of playing. Join us in our mission to create a more sustainable future for our children, one plaything at a time!

Find out more about the Circle of Play.